Preparing for Startup & Credit-Based Funding
Funding a startup or pre-revenue business is different from funding an operating company. This guide helps you prepare a realistic request — without assuming terms that only a partner can confirm.
Know where you stand
Funding partners will want to understand your current position:
What startup and credit-based funding may involve
Startup and credit-based funding often relies on personal credit rather than business revenue. Some programs offer promotional terms — for example, a reduced or deferred payment period. Understand the post-promotion rate and fees before you accept.
What to prepare
If you have a business plan, projections, or any revenue history, have them ready. If not, be honest — some partners work with pre-revenue businesses, and some don't. Don't claim revenue you don't have.
What not to assume
Don't assume approval, rates, or promotional terms — those are set by the funding partner after review. Don't assume a startup program will fund the same amounts as a revenue-based program. Be realistic about what credit-based funding can provide, and use the capital to reach revenue so you qualify for more later.
Ready to request capital?
Preparing a startup request? Submit a business capital request, select your situation, and tell us where you are in the process. We'll connect you with partners who consider startups.